What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

One of the biggest complaints we hear from prospective clients is that they are getting very little return on their print campaigns. Many admit that after running ads in the local newspaper, they get little, if any, phone calls.

“It’s as if no one...

Just because you’ve spent an innumerable amount of time carefully crafting your advertisement – making sure your headline grabs attention, your typography allows for easy reading, and your images and layout direct your readers’ eye to your...

Being media buyers, we read all sorts of print ads every single day. Some are pretty good, but if we’re going to be honest, the majority are weak. Many of our clients have come to us with dismal campaign ROI, not recognizing that their ads were the...

The printing industry has been around for hundreds of years. Despite other mediums that have come along and disrupted this traditional channel, print has evolved and adapted and continues to bring advertisers big returns on their investments.

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Print advertising is still very much alive and kicking. No other medium, in fact, offers the credibility, branding potential, targeted marketing, or engagement that newspaper and magazine ads do.

Maybe you’re someone who’s jumped on the print...

Back when I used to work out as often as I should (note to self, stop using your kettlebell as a doorstop), I would go to the gym with my friend, Jill. When we’d get there, she would immediately hit the weight machines while I’d hop on an...

What do you suppose would happen if print advertising and television advertising went head-to-head, or rather, foot-to-foot in the World Cup finals? Print ads would score more goals and beat TV ads hands down, er, feet down.

Here’s why:

Print Ads...