What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Breaking Down Mobile vs. Tablet Advertising

By Kyle Stowe on Mon, Jun 24, 2013 @ 12:05 PM in tablets, smartphones, mobile advertising, tablet advertising, multi-platform advertising

To many consumers, the tablet and smartphone are thought to be interchangeable. Both are portable, interactive, and supply us with a great deal of information every day. They can support several means of communication, or offer an escape into the...

What if all mobile consumers opt-out of targeting?

By Scott Olson on Thu, May 02, 2013 @ 12:47 PM in mobile advertising, mobile consumer, smartphones

As the adoption of smartphones continues to grow, advertisers are looking for ways to target mobile consumers with their advertising. As with any media advertisers are looking for a proven return on their investment and the ability to track who is...