What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Social Media Strategies: Not Your Grandma’s Internet, or Is It?

By Scott Olson on Thu, Sep 19, 2013 @ 12:33 PM in social media, social media engagement, Boomers, millennials

Despite popular opinion, social media isn’t just for the kids and the Millennials. And as we at Mediaspace are wont to do, we like to challenge traditional thinking and assumptions, which is why we’re going to just come right out and say it: when...

The Best Advertising Campaigns Drive Social Traffic

By Hannah Hill on Tue, Jul 16, 2013 @ 12:05 PM in social media, social media engagement, advertising campaigns

Have you ever visited a brand’s website or social media platforms as a result of being exposed to a television, magazine or digital ad prompting you to take either action? If yes, you’re not the only one. If no, you’re probably lying based on the...

Local Digital Strategies to Improve Your Online Reputation

By Scott Olson on Thu, Jul 11, 2013 @ 12:28 PM in digital advertising, digital, social media, local digital strategies

There’s no doubting the power of social media platforms and their ability to make or break a company’s reputation online. Whether it’s a service business relying on Angie’s List, a business-to-business organization looking to improve its position in...

Social media’s role in botching the Boston Marathon Bombing reporting

By Scott Olson on Thu, Apr 25, 2013 @ 12:13 AM in social media, local media sources, Twitter

Just 10 days ago the city of Boston woke up to one of its most exciting days of the year: Patriot’s Day and the celebration of The Boston Marathon. Runners woke up, ate their pre-race breakfast and got ready to run in one of the most celebrated...

How Social Media Advertising Really Won Super Bowl XLVII

By Scott Olson on Thu, Feb 07, 2013 @ 11:43 AM in digital advertising, social media, super bowl advertising

Have you heard? The Baltimore Ravens beat the San Francisco 49er’s in the Super Bowl. What, I’m four days late? You’ll have to forgive me, we typically only post Tuesdays and Thursdays and already had an extra post scheduled for Monday so we didn’t...

Top Advertising Tips for Facebook, LinkedIn and Twitter

By Hannah Hill on Tue, Jan 15, 2013 @ 12:15 PM in advertising, LinkedIn, social media, Twitter, Facebook

If you’re reading this, chances are you maintain at least one personal social media profile, though it is more likely you regularly update a handful of them. Some of you even manage the social media profile pages associated with your organizations....

Pin It to Win It: How You Can Use Pinterest to Win Business

By Hannah Hill on Tue, Nov 13, 2012 @ 04:13 PM in Pinterest, social marketing, social media

UPDATE: Pinterest today launched business pages, further supporting the notion that this social network is not only helpful, but a necessary tool for any forward-thinking business. To convert your existing account to a business page, click here.

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Reddit’s AMA – All Advertisers Need Not Apply

By Pasquale Festa on Wed, May 30, 2012 @ 08:00 AM in advertising, social marketing, social media

Charlie Warzel, a digital media reporter at Adweek, just dropped a story focusing on social news site Reddit and its overly popular AMA (Ask Me Anything). AMAs are the social media equivalent of a late night talk show’s question and answer period -...

The Art of Self-Promotion: is Social Media to Thank for your Masterpiece?

By Molly Carnicom on Thu, Apr 05, 2012 @ 12:00 PM in social media, building your brand

Unsubscribe. Unfollow. Filter newsfeed. Ignore. Delete. Feel like you have been doing this quite a bit lately? You are not the only one. Social media has not only become a staple for daily communication but has also become the preferred method of...

Using Facebook and Social Media to Make a Difference

By Amy Xiong on Tue, Mar 13, 2012 @ 11:39 AM in social media

Throughout the entire week, my Facebook  newsfeed has been filled with status updates about the KONY 2012 video. The success and fast spread of this viral video is not only due to its emotional appeal, but also because of its use of social media, in...