What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Socially Responsible Impacts you can make in 2012

By Molly Carnicom on Thu, Jan 19, 2012 @ 12:00 PM in social media

New Year’s resolutions are extremely hard to keep as individuals, especially now that we are halfway through January, but have you ever considered making a New Year’s resolution for your company? How about the resolution to be more socially...

Mobile Social Marketing: the Business Booster

By Molly Carnicom on Thu, Jan 05, 2012 @ 12:00 PM in social marketing, social media, mobile, mobile social marketing

2011 has come to an end and that has left many wondering where 2012 will take us. One thing we do know is consumers will continue to use their mobile devices to access just about anything on the go. This will result in the continual growth of mobile...

A ‘Pinteresting’ Way to Build Your Brand

By Molly Carnicom on Thu, Dec 29, 2011 @ 12:00 PM in Pinterest, social media, building your brand

Need to find a recipe for the next family reunion? Looking for a new project to spice up your home? Many of us would flock to Pinterest to find the answers to these very serious questions but did you know it is great place to build your brand as...

Embracing the Public

By Amy Xiong on Wed, Nov 23, 2011 @ 07:44 AM in social media

We’re taking a break on our tablet series for a week to switch gears and go public. We’ll get back to tablets next week. In the meantime, enjoy this post on how to embrace the public aspects of social media.

We are constantly hearing about how...

Things You Need to Know to be a Successful Networker: Part One

By Amy Xiong on Tue, Sep 06, 2011 @ 05:20 AM in social media, social media engagement

Networking is essential regardless of your career path. Technology has changed the playing field through social media, but the traditional means are still used. Many people are still getting into social media through Facebook, LinkedIn, Twitter, and...