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Pivoting During a Pandemic: Pharma's New Strategies to Reach HCP's

By Jenna Bruce on Thu, Apr 09, 2020 @ 11:23 AM in healthcare, customer reach, covid, strategic, current events

The coronavirus has disrupted many businesses and industries and big pharma has not been spared. Before the crisis, pharma sales reps all over the country drove from one hospital or doctor’s office to another, shaking hands and handing out samples...