What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

All I Want for Christmas is a New Tablet

By Scott Olson on Thu, Dec 20, 2012 @ 12:58 PM in tablet, tablet advertising, digital, digital advertising

How many of us are putting tablets at the top of our wish lists this Christmas? Probably plenty, and with all the options out there, and the growing number of tablet users, clearly this is a medium advertisers can no longer ignore, if they haven’t...

Tablet User Demographics and who you Should be Targeting

By Molly Carnicom on Thu, Jun 28, 2012 @ 01:06 PM in tablet, tablet advertising, Tablet User Demographics, tablet targeting

iPad, NOOK, Kindle Fire, Samsung Galaxy, Google Nexus 7. By now, these items are something we are very familiar with. Tablets have blown up the past few years and are continually evolving, growing and attracting more and more consumers. What’s an...

Mediaspace Tablet Network™ growth trend mirrors tablet adoption

By Amy Xiong on Mon, Mar 19, 2012 @ 09:59 AM in tablet, Mediaspace tablet network, digital

In November 2011, Mediaspace Solutions established the Mediaspace Tablet Network™. “The Mediaspace Tablet Network is not your typical ad network,” said Scott Jagodzinski, CEO at Mediaspace. “It is powered by our long-standing relationships with...

Challenging Assumptions: Reader Retention in Print vs. Online Media

By Molly Carnicom on Thu, Jan 12, 2012 @ 12:00 PM in newspapers, tablet, print, online

Now that 2011 has ended, you can take a look at what mediums worked best for engage audiences and determine:  What worked? What didn’t work? A recent study conducted by the University of Oregon answers an interesting question: Does reader engagement...

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Mediaspace Solutions announces iPad/Tablet Advertising Capabilities

By Amy Xiong on Fri, Nov 11, 2011 @ 03:30 AM in mediaspace solutions, tablet, advertising capabilities

Mediaspace Solutions is making iPad and tablet advertising easy with the launch of the Mediaspace Tablet Network™, made up of more than 161 newspaper and magazine tablet applications. With an estimated 26 million tablet users in the United States...