What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Five Ways to Optimize Your Website for Tablet Devices

By Amy Xiong on Tue, May 29, 2012 @ 09:54 AM in tablet optimized, tablets, tablet optimized website

Is your website optimized for tablet devices? If not, why not?!?! Everyone and their mother and BABY have a tablet nowadays. I’m pretty sure the top selling products at Toys “R” Us  are tablets.  Are toddlers not your target consumer? How about ...

Eight Brands That Rock a Tablet Optimized Website

By Molly Carnicom on Thu, May 24, 2012 @ 12:00 PM in tablet advertising, tablet optimized, Mediaspace tablet network, tablet optimized website

You receive a text from your friend, ‘Lunch at 12:30 today? Sushi?’ You agree knowing he will be late. You get there on time, sit down, and decide to browse the web a little on your tablet before your ‘I’ll be there in five minutes, I swear’ friend...

Comparing In-App Advertising and Tablet Optimized Website

By Amy Xiong on Thu, Dec 01, 2011 @ 05:06 AM in in-app advertising, tablet optimized, full-screen ads

Tablet Video Blog End of Series from Scott Olson on http://vimeo.com.

Tablet advertising opportunities seem similar to mobile, but the tablet medium is different. When incorporating the tablet advertising into your campaign you need to keep this in...