What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, tablet advertising, tablet optimized website, tablet targeting, Tablet Demographics, newspaper advertising, digital advertising, direct response advertising, newspaper paywall

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

Five Ways to Optimize Your Website for Tablet Devices

By Amy Xiong on Tue, May 29, 2012 @ 09:54 AM in tablet optimized, tablets, tablet optimized website

Is your website optimized for tablet devices? If not, why not?!?! Everyone and their mother and BABY have a tablet nowadays. I’m pretty sure the top selling products at Toys “R” Us  are tablets.  Are toddlers not your target consumer? How about ...

Eight Brands That Rock a Tablet Optimized Website

By Molly Carnicom on Thu, May 24, 2012 @ 12:00 PM in tablet advertising, tablet optimized, Mediaspace tablet network, tablet optimized website

You receive a text from your friend, ‘Lunch at 12:30 today? Sushi?’ You agree knowing he will be late. You get there on time, sit down, and decide to browse the web a little on your tablet before your ‘I’ll be there in five minutes, I swear’ friend...