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A brew of marketing and advertising news for your insatiable knowledge palette

Predicting the Actual Death of Newspapers

By Scott Olson on Thu, Oct 03, 2013 @ 11:48 AM in newspapers, newspaper advertising, Jeff Bezos, newspaper publishing, warren buffett

Remember December 21, 2012? That was the day the world was supposed to end, according to the Mayans. As we know now, given it’s October 3, 2013, that didn’t exactly work out. But when will the end of newspapers arrive? When, exactly, will the last...

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Warren Buffett sees the future for news organizations with a local focus

By Amy Xiong on Tue, May 22, 2012 @ 10:06 AM in future of news, local focus, warren buffett

Many see newspapers as a declining industry; Warren Buffett sees the benefit of local focus in the news industry. Newspapers with community oriented readers are the only ones capable of delivering one-of-a-kind local news. As a newspaper delivery...