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The Importance of Digital Advertising at the Zero Moment of Truth

By Hannah Hill on Tue, Sep 03, 2013 @ 12:37 PM in digital advertising, online advertising, zero moment of truth, ZMOT

Google uses the term Zero Moment of Truth to define the moment when you grab your laptop, mobile phone, tablet or other device to learn more about a product or service before deciding whether or not to make a purchase. In that moment (or moments) of...