Quicken Loans Case Study Landing Page

Quicken Loans is the nation’s largest online mortgage lender and the second largest retail mortgage lender overall. They have helped over 2 million families finance their homes.

Establishing a market presence for the Rocket Mortgage product
Determining the appropriate media mix/frequency
Developing a creative that would promote the brand, grab the attention of the subscribers and drive leads and/or conversions
Identifying core magazine titles that supply content and target demographic alignment
Creating an integrated print and digital go to market strategy