Local Digital Advertising

Local Digital Advertising - Mediaspace Solutions

We have an unmatched ability to create and leverage synergistic print and local digital buys to maximize performance in the local market. We focus on local digital display, including local newspaper.coms and local radio and TV sites when creating our plans. Local newspaper.coms are the top news source in the market. With our history in local and national newspapers, we are able to leverage our relationships in the local market to benefit our clients’ digital display buys.

We offer our clients:

Competitive rates

  • Our strong newspaper relationships allow us to negotiate the best rates for our digital clients
  • We also have relationships with several partners to help us place high volume impression buys at extremely aggressive CPMs

Premium placement

  • We strategically select pages and placements to optimize CTRs
  • Above the fold positioning
  • High-impact ad units
  • Homepage takeovers
  • E-newsletters and E-blasts

Human optimization

  • Performance is monitored daily by our digital team
  • To increase client results, we move impressions and budget to higher performing ad sizes or sites that produce the best CTRs
  • We provide weekly reporting on the campaign’s performance
  • Our operations team renegotiates rates weekly
  • Our preferred ad server is DFA

Our process:

  • Meet with you to determine needs and expectations
  • Evaluate targeting parameters (demographic, geographic, behavioristic, contextual, etc.)
  • Determine how to stretch your local digital advertising budget
  • Research and identify the best site list based on category and/or monthly traffic
  • Build a plan and submit to media buyers to quote
  • Develop a proposal and submit to you for approval
  • Execute campaign and manage digital assets
  • Optimize campaign to improve performance

Contact us to learn more about what we can do for your next local digital advertising campaign.