What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Amy Xiong

Five Ways to Optimize Your Website for Tablet Devices

By Amy Xiong on Tue, May 29, 2012 @ 09:54 AM in tablets, tablet optimized, tablet optimized website

Is your website optimized for tablet devices? If not, why not?!?! Everyone and their mother and BABY have a tablet nowadays. I’m pretty sure the top selling products at Toys “R” Us  are tablets.  Are toddlers not your target consumer? How about ...

Warren Buffett sees the future for news organizations with a local focus

By Amy Xiong on Tue, May 22, 2012 @ 10:06 AM in local focus, warren buffett, future of news

Many see newspapers as a declining industry; Warren Buffett sees the benefit of local focus in the news industry. Newspapers with community oriented readers are the only ones capable of delivering one-of-a-kind local news. As a newspaper delivery...

KSM’s Two Cents on Magazines and Newspapers

By Amy Xiong on Tue, May 15, 2012 @ 11:08 AM in magazines, newspapers

What should you do with magazines and newspapers? How long will print media last? This seems to be an ongoing topic with both sides throwing out statistics and research. What does KSM have to say about this?

Magazines have seen both a decrease and a...

Research shows you how to make mobile advertising successful

By Amy Xiong on Tue, May 08, 2012 @ 08:46 AM in mobile advertising, mobile

In 2011, mobile devices outsold PCs, and almost half of mobile phones sold last year were smart phones. Kelly Scott Madison (KSM) anticipates 2012 as being “a pivotal year in determining metrics and values for the mobile platform.”  


Shattering the Status Quo: Interviews with Business Leaders Making the Rules Today

By Amy Xiong on Mon, May 07, 2012 @ 02:58 PM in mediaspace solutions, Shatter the Status Quo, interview

Mediaspace Solutions just completed its first book. Shattering the Status Quo: Interviews with Business Leaders Making the Rules Today is a combination of interviews with successful c-suite individuals and original content on building a better, more...

Have you considered doodling as a form of communication?

By Amy Xiong on Tue, May 01, 2012 @ 12:00 PM

In long and banal meetings or during class, you might find yourself doodling to pass the time, but recently doodling is being more encouraged at the workplace. Walls are turning into whiteboards, and the surfaces of desks are covered in dry erased...


Lego’s gender marketing, sexist or smart?

By Amy Xiong on Tue, Apr 24, 2012 @ 09:00 AM in gender marketing

When you were a kid did you ever play with Legos? Or as a parent do you buy legos for your son or daughter? Lego launched their Lego Friends toy line, which was geared towards young girls in December 2011. Lego hoped to create a toy line young girls...

Five Category Cues Marketers Can Focus on To Change Human Habit

By Amy Xiong on Tue, Apr 17, 2012 @ 08:44 AM in consumer behavior

When making everyday purchases, people rarely stray from the product they have grown familiar with when it comes to items such as toothpaste, shampoo, deodorant, dish washing soap or any other commodity we all buy on a regular basis. Try as they...


The Top 3 Things to Make Your Video Ads Viral

By Amy Xiong on Tue, Apr 10, 2012 @ 09:03 AM in video ads, make your video ads viral

What makes people want to share some ads versus others? Research and technology has made it possible to focus on what key elements make a video ad viral. Infrared eye-tracking scanners were used to determine what people were focusing on when...

Where is the North American lifestyle and culture headed?

By Amy Xiong on Tue, Apr 03, 2012 @ 09:13 AM in culture

Have you been too busy and exhausted to cook yourself a nice meal? I know I have been and am not alone. It’s crazy to see how the culture is changing and creating these ADHD individuals who are constantly feeling the need to multi-task, although...