--- title: Mediaspace Solutions | Brian St. Cyr (2) description: A brew of marketing and advertising news for your insatiable knowledge palette. (2) --- [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com) [**](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr/page/2#mobile-nav) [![logo-35.png](https://www.mediaspacesolutions.com/hs-fs/hubfs/logo-35.png?width=3804&height=959&name=logo-35.png "logo-35.png")](https://www.mediaspacesolutions.com/) # **What's on Tap... ** A brew of marketing and advertising news for your insatiable knowledge palette ![DSC_4875.jpg](https://www.mediaspacesolutions.com/hs-fs/hubfs/MSS%20Pictures/DSC_4875.jpg?width=6016&name=DSC_4875.jpg "DSC_4875.jpg") ## Brian St. Cyr ## [Why the power of print magazines is making headlines](https://www.mediaspacesolutions.com/blog/why-the-power-of-print-magazines-is-making-headlines) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, Jul 23, 2025 @ 01:03 PM in [magazines](https://www.mediaspacesolutions.com/blog/topic/magazines), [print](https://www.mediaspacesolutions.com/blog/topic/print), [ROI](https://www.mediaspacesolutions.com/blog/topic/roi), [brand awareness](https://www.mediaspacesolutions.com/blog/topic/brand-awareness), [Print + Digital](https://www.mediaspacesolutions.com/blog/topic/print-digital), [magazine revival](https://www.mediaspacesolutions.com/blog/topic/magazine-revival) *The New York Times: *“The revenge of the niche fashion magazine” *Fast Company: “*Magazines aren’t dying - just ask these indie publishers” *Digiday*:“How Time’s collectible covers make the case for a print comeback” These are just some of the headlines... ## [What marketers need to do now to prepare for Medicare Annual Enrollment Period](https://www.mediaspacesolutions.com/blog/what-marketers-need-to-do-now-to-prepare-for-medicare-annual-enrollment-period) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Mon, Jun 16, 2025 @ 09:34 PM in [advertising strategy](https://www.mediaspacesolutions.com/blog/topic/advertising-strategy), [newspaper advertising](https://www.mediaspacesolutions.com/blog/topic/newspaper-advertising), [benefits of print](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print), [local newspaper advertising](https://www.mediaspacesolutions.com/blog/topic/local-newspaper-advertising), [AEP](https://www.mediaspacesolutions.com/blog/topic/aep), [Medicare](https://www.mediaspacesolutions.com/blog/topic/medicare) “Health is our greatest wealth,” writes the[United Nations ](https://www.unepfi.org/wordpress/wp-content/uploads/2023/06/Health-is-Our-Greatest-Wealth_-How-life-health-insurers-can-drive-better-health-outcomes-and-address-the-protection-gap.pdf)in a paper on how health insurers can foster better health outcomes.  In the United States, more than 66 million people get their health coverage from Medicare and every year, Medicare... ## [For Senior Living Advertisers, FSIs Drive ROI](https://www.mediaspacesolutions.com/blog/for-senior-living-advertisers-fsis-drive-roi) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, Jun 04, 2025 @ 04:34 PM in [printadvertising](https://www.mediaspacesolutions.com/blog/topic/printadvertising), [ROI](https://www.mediaspacesolutions.com/blog/topic/roi), [FSI](https://www.mediaspacesolutions.com/blog/topic/fsi), [Senior Living](https://www.mediaspacesolutions.com/blog/topic/senior-living) “The senior living industry is vast, and it continues to grow each year, with annual revenue increasing from $78.2 billion in 2016 to $94.2 billion in 2023,” reports [SeniorLiving.org](https://www.seniorliving.org/companies/statistics/). With one in six Americans over the age of 65, according to the... ## [Why Brands are Investing in Local Advertising](https://www.mediaspacesolutions.com/blog/why-brands-are-investing-in-local-advertising) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, May 21, 2025 @ 08:41 PM in [local digital advertising](https://www.mediaspacesolutions.com/blog/topic/local-digital-advertising), [local advertising solutions](https://www.mediaspacesolutions.com/blog/topic/local-advertising-solutions), [local advertising](https://www.mediaspacesolutions.com/blog/topic/local-advertising) Earlier this month, [Ad Age](https://adage.com/brand-marketing/aa-brands-invest-in-local-marketing/) reported there has been a rise in “focus on local advertising … as marketers see higher returns on those investments and consumers increasingly expect relevancy.”   “Anytime we can get more specific with our offers, that’s... ## [How QSR Marketers Can Connect with Gen Z via Shared Mail](https://www.mediaspacesolutions.com/blog/how-qsr-marketers-can-connect-with-gen-z-via-shared-mail) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, Apr 30, 2025 @ 02:03 PM in [Reaching Your Audience](https://www.mediaspacesolutions.com/blog/topic/reaching-your-audience), [shared mail](https://www.mediaspacesolutions.com/blog/topic/shared-mail) “Fast food has a Gen Z problem,” read [Business Insider](https://www.businessinsider.com/mcdonalds-fast-food-companies-have-gen-z-problem-2024-8)’s headline last summer, noting that “Winning over Gen Z diners is key.” The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including... ## [Why brands benefit from advertising in the news media](https://www.mediaspacesolutions.com/blog/why-brands-benefit-from-advertising-in-the-news-media) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, Apr 23, 2025 @ 02:22 PM in [benefits of print](https://www.mediaspacesolutions.com/blog/topic/benefits-of-print), [print newspaper](https://www.mediaspacesolutions.com/blog/topic/print-newspaper), [local newspaper advertising](https://www.mediaspacesolutions.com/blog/topic/local-newspaper-advertising) Last fall, advertising network Stagwell [launched ](https://www.thedrum.com/news/2024/09/24/stagwell-urges-advertisers-spend-journalism-print-campaign-nyt-wsj-politico)a print ad campaign that ran in leading publications including* USA Today, The Washington Post, The New York Times, The Wall Street Journal *and* New York Post*. The message of their ad campaign? Urging... ## [3 Key Ways to Connect with Airline Travelers](https://www.mediaspacesolutions.com/blog/3-key-ways-to-connect-with-airline-travelers) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Thu, Apr 03, 2025 @ 12:17 PM in [advertising](https://www.mediaspacesolutions.com/blog/topic/advertising), [travel](https://www.mediaspacesolutions.com/blog/topic/travel) Reaching travelers through targeted advertising can help marketers to make  meaningful connections with business and leisure travelers, reaching them with relevant messages related to their business travel, or with ideas for their next vacation. ... ## [Leveraging AI for Media Planning: What Marketers Need to Know](https://www.mediaspacesolutions.com/blog/leveraging-ai-for-media-planning-what-marketers-need-to-know) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Fri, Mar 14, 2025 @ 09:18 AM in [advertising capabilities](https://www.mediaspacesolutions.com/blog/topic/advertising-capabilities), [technology](https://www.mediaspacesolutions.com/blog/topic/technology) Artificial intelligence is having a transformative impact on industries across sectors – including media buying and planning. According to a[ Think with Google ](https://business.google.com/us/think/measurement/ai-media-buying-transformation/)report that was published in February, “We’re in a new era of marketing, one where... ## [Podcasts + Newspapers = A Powerhouse Media Strategy](https://www.mediaspacesolutions.com/blog/podcasts-newspapers-a-powerhouse-media-strategy) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Thu, Feb 06, 2025 @ 11:51 AM Just over 20 years ago, [The Guardian ](https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia)noted that “online radio is booming thanks to iPods, cheap audio software and weblog,” and asked, “But what to call it? Audioblogging? Podcasting? GuerillaMedia?”   This new content format, which became known as... ## [Why your next national campaign should also be your next local campaign](https://www.mediaspacesolutions.com/blog/your-next-local-campaign) By [Brian St. Cyr](https://www.mediaspacesolutions.com/blog/author/brian-st-cyr) on Wed, Jan 15, 2025 @ 01:59 PM in [local advertising solutions](https://www.mediaspacesolutions.com/blog/topic/local-advertising-solutions), [local advertising](https://www.mediaspacesolutions.com/blog/topic/local-advertising), [benefits of local advertising](https://www.mediaspacesolutions.com/blog/topic/benefits-of-local-advertising) When planning national campaigns, marketers should be thinking locally, too. A recent [study ](https://www.emarketer.com/content/consumers-locally-targeted-ad-messaging-works?utm_source=newsletter&utm_medium=email&utm_campaign=cotd+12.11.2024&utm_id=cotd+12.11.2024&u)from The Harris Poll and Locality found that 68% of U.S. internet users think marketing from national brands with local messaging makes ads more relevant and... 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