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Brian St. Cyr

2024 Travel Trends: How Marketers Can Reach Travelers

By Brian St. Cyr on Thu, Sep 05, 2024 @ 03:13 PM

Good news for travel marketers: the demand for travel experiences remains high.

According to American Express Travel’s 2024 Global Travel Trends Report, 84 percent of respondents plan to spend more or the same amount of money on travel in 2024...

How marketers can connect with seniors and their adult children

By Brian St. Cyr on Wed, Aug 14, 2024 @ 11:56 AM

According to the Center for Disease Control (CDC), nearly 25 percent of people ages 45 to 64 are caregivers, providing direct ongoing care or assistance to family or friends. 

An even greater number of people are providing their senior family...

An “agency for agencies”

By Brian St. Cyr on Fri, Aug 02, 2024 @ 10:00 AM

How Mediaspace can be an integral part of agency teams from behind the scenes

According to a recent Adweekarticle, as “more agencies are revisiting media integration to keep up with marketers’ needs,” many are finding it a “challenging task .. to...