What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Emily Arjune

Is Your Ad Campaign Ready for the 2020 Election Season?

By Emily Arjune on Wed, Jul 08, 2020 @ 04:06 PM in advertising agency, media buying agency, election advertising

Racing towards the final curve in this record-setting year, the 2020 presidential election is fixing to set historic records of it’s own.

Projections from Forbes, eMarketer, Wall Street Journal, and Kantar for political ad spend this year are...

Walking the Wire: How Brands Can Advertise Wisely vs. Disappearing in the Time of COVID

By Emily Arjune on Fri, Apr 17, 2020 @ 01:31 PM in customer reach, covid, current events

“When times are good, you should advertise. When times are bad, you must advertise.”—author unknown

An old, but timeless adage.

A recent study by Kantar revealed 92% of consumers believe companies should continue advertising during the COVID-19...

State of the Industry

By Emily Arjune on Mon, Mar 30, 2020 @ 01:04 PM in advertising strategy, local media sources, newspaper industry, covid

There is no business as usual anymore.

That is to say, companies and industries across the globe are being faced with an unprecedented challenge of trying to find the new “usual”.

COVID-19’s international presence has left significant impacts on...

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...