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Hannah Hill

3 Advertising Tips from America's Biggest Advertisers

By Hannah Hill on Tue, Oct 15, 2013 @ 10:42 AM in advertising strategy, advertising techniques, advertising tips

I recently came across an AdAge infographic outlining America’s 25 biggest advertisers. Included below are advertising tips from the top three advertisers of 2012: AT&T, Verizon and Chevrolet.

AT&T

AT&T was the most-advertised brand in 2012 spending...

How Social Media Has Changed Advertising

By Hannah Hill on Tue, Oct 08, 2013 @ 11:07 AM in social media, social media advertising

Social media has been evolving since its inception. From MySpace to Facebook to LinkedIn to Twitter to Instagram to Pinterest and so on and so forth, social media platforms just keep popping up all around us. When’s the last time you went 24 hours...

What if the Newspaper Were to Compete on a Reality TV Show?

By Hannah Hill on Tue, Oct 01, 2013 @ 10:28 AM in newspaper advertising, newspaper industry, newspaper, print industry

I religiously watch a couple reality television shows, namely Big Brother and The Bachelor/ette, and I’m not ashamed to admit it. You shouldn’t be either, so stop what you’re doing and come clean. Just fill in the blank: Hi, my name is _______ and...

Real-Time Marketing is No Joke for Advertisers like Lexus

By Hannah Hill on Tue, Sep 24, 2013 @ 10:32 AM in real-time marketing, live ads, live commercial breaks, live advertising

The world of marketing as we know it is changing. Today’s marketers need to be on top of their game, all of the time. They are not the same marketers who tried to reach your grandma as she walked to school uphill, both ways. No siree. Today’s...

Five in Five: Interview with Advertising Leader Diane Meier

By Hannah Hill on Mon, Sep 23, 2013 @ 11:30 AM in five in five interview series, interview, advertising leader, diane meier

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Interviewees answer five questions, varying in scope, and it is our hope that you are able to take something...

Print is Not Dead and Other Lessons I’ve Learned This Year

By Hannah Hill on Tue, Sep 17, 2013 @ 11:58 AM in print advertising, newspaper industry, print newspaper, print industry, print

Today marks my one year anniversary as a marketing specialist with Mediaspace Solutions. Throughout the past year I have written a grand total of 61 blog posts about advertising and the newspaper industry while also featuring some of today’s...

Five in Five: Interview with Advertising Leader Emily Russel

By Hannah Hill on Mon, Sep 16, 2013 @ 12:41 PM in five in five interview series, interview, advertising leader, emily russel

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Interviewees answer five questions, varying in scope, and it is our hope that you are able to take something...

Are Rewards-Based Ads the Key to Mobile Advertising Success?

By Hannah Hill on Tue, Sep 10, 2013 @ 01:12 PM in mobile advertising, mobile ads, rewards-based advertising, rewards-based ads

The number of mobile devices is quickly exceeding the number of people in the world, according to a recent Millennial Media/comScore study, which explains why mobile is quickly becoming a go-to medium for advertisers. Additionally, eMarketer...

Five in Five: Interview with Advertising Leader Ron Phillips

By Hannah Hill on Mon, Sep 09, 2013 @ 11:36 AM in five in five interview series, interview, advertising leader, ron phillips

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. These interviews contain answers to a combination of traditional work-related questions and questions...

The Importance of Digital Advertising at the Zero Moment of Truth

By Hannah Hill on Tue, Sep 03, 2013 @ 12:37 PM in digital advertising, online advertising, zero moment of truth, ZMOT

Google uses the term Zero Moment of Truth to define the moment when you grab your laptop, mobile phone, tablet or other device to learn more about a product or service before deciding whether or not to make a purchase. In that moment (or moments) of...