What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

You know how amazing your product or service is and how it can help people. But how well do you actually know those people you are trying to get your offer in front of?

Understanding your target audience is critical to your marketing campaigns and...

COVID-19 has changed the way we are currently living our lives. From social distancing to working remotely to hoarding canned goods and toilet paper, this pandemic has shifted how we live, love, and make purchasing decisions.

While it seems the...

It seems that many marketers across varying verticals spend their ad budgets to reach the attention of millennials. But when it comes to the healthcare industry, it’s far more important to reach baby boomers. Not only is this particular aging part...

The current marketing landscape sees continuous media fragmentation and channel diversification. This makes it incredibly tough for marketers to recognize what’s working on any given day.

And while all marketers struggle from time-to-time with these...

The coronavirus has disrupted many businesses and industries and big pharma has not been spared. Before the crisis, pharma sales reps all over the country drove from one hospital or doctor’s office to another, shaking hands and handing out samples...

If you’ve been practicing medicine for any length of time, you probably remember the days when you could rely on insurance companies and personal referrals to keep your pipeline filled with new patients. Back then, marketing wasn’t even required to...

You spend your time helping others get rid of their pain. But when it comes to your own marketing, do you wish that someone could take that pain away from you? If so, keep reading to learn 6 different things you can do to give your marketing...

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

We talk a lot on this blog about the importance of writing good copy for your print ads. We’ve discussed how to write a killer headline and why your copy should focus on benefits and not features. You’ve also learned why a strong call-to-action is...

Many of our clients some to us when their B2B campaigns have stalled, or never got off the ground in the firsts place. It’s easy for B2B marketing to go askew as traditionally there have always been quite a few differences between B2B and B2C...