What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

In case missed it, last week we kicked off this mini-series on why your ads need to be in the newspaper before Black Friday. We started off by talking about the first two reasons: people read the newspaper and are engaged with it. Now let’s wrap...

Chances are you’ve already developed your entire holiday advertising program, including your plans for Black Friday and Cyber Monday. Let me get right to the point and then you can continue reading to determine exactly why newspaper should be part...

Media buying is what Mediaspace has built our business on. What we’ve learned through the years is if advertisers really want their campaigns to be effective, they need to understand three main objectives when it comes to their local media buys....

Before cars were even invented, the entire media buying process was turning publishers and media reps into used car salespeople. Think about it for a minute: when someone wants to sell a car, either off the lot with a sweet mustache and shoes in...

When it comes to media buying, advertisers and media buyers have a multitude of choices. They can go direct to publishers, which have grown substantially. They can go to a media buying service and hope that service covers all the media they want to...

When you think about advertising budgets, placing ads or the creative process in general, how often does ownership bubble to the surface? My guess is not often. Because ownership isn’t something we think about unless it’s related to sports teams or...

Remember December 21, 2012? That was the day the world was supposed to end, according to the Mayans. As we know now, given it’s October 3, 2013, that didn’t exactly work out. But when will the end of newspapers arrive? When, exactly, will the last...

Companies, organizations and governments of all shapes and sizes are all atwitter about social media and determining the best way to get engaged. The social media platforms are many and continue to expand. Gone are the days when most people were on ...

Despite popular opinion, social media isn’t just for the kids and the Millennials. And as we at Mediaspace are wont to do, we like to challenge traditional thinking and assumptions, which is why we’re going to just come right out and say it: when...

It’s simple really. You just need to change the playbook. Really. If you want to create dynamic advertising solutions you need to change the playbook. Just like Chip Kelly did. Now if you don’t know who Chip Kelly is or how he changed the playbook...