What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...

Today the options are nearly endless when it comes to digital ads. Selecting the ‘right’ ad for your business, whether it’s business to business, business to consumer, tangible product, or service, can be very difficult. And things aren’t going to...

In terms of buzzwords and potential gobbledygook, ‘Use Local Marketing Automation to Accelerate Revenue,’ has to rate near the top. However, it’s a keyword rich headline that grabbed your attention, didn’t it? And now you’re interested in learning...

When putting together your advertising campaigns how do you determine the best places to spend your budget? As national advertisers look to local marketing strategies they have similar questions when blasting their message nationally. The options on...

You might not believe it, but total magazine readership for the first quarter of 2013 actually increased. Believe it. For the past few weeks we’ve talked about some of the benefits of magazine advertising and why marketers should be including...

For his entire career, John Kerr has pushed the envelope and embodied the shatter the status quo mentality. Most recently, as director of multimedia sales with The Press-Enterprise, as Kerr removed traditional ad networks from their digital...

We’ve been talking about magazines and advertising in magazines a lot lately on the blog, and you might be wondering why. Here’s the answer: Print advertising, specifically in newspapers and magazines is our bread and butter. We’ve built our...

Much has been written and talked about regarding magazines. Whether it is titles launching to reach a new audience or long-standing magazines going the all-digital route (see Newsweek) or shuttering their doors completely, it’s hard to tell which...

In an effort to entice advertisers to their publications and fill their pages, Meredith Corporation is extending their Sales Guarantee program, to help manage advertising budgets. The program began in July 2011 and was limited to certain categories...

As the adoption of smartphones continues to grow, advertisers are looking for ways to target mobile consumers with their advertising. As with any media advertisers are looking for a proven return on their investment and the ability to track who is...