Mediaspace Solutions just announced our iPad/Tablet Advertising Capabilities last week, and we are staying on top of the industry news.
The iPad has only been around for about a year and half, but 11% of Americans already own a tablet device. Of these tablet users, 77% of them use their tablets daily. Additionally, many tablet owners use their tablet devices as a way of keeping up with the news. Because of this, many newspapers and magazines are making their publications compatible to tablets. This is a wise decision, because 53% of tablet owners are news consumers. Consuming the news is one of the top activities for tablet use along with emailing and browsing the web. Other activities for uses of the tablet that rank lower are social networking, gaming, reading books, and watching movies.
Research has also found that because of owning a tablet, 30% of tablet users spend more time getting news than they had prior to owning a tablet. Tablets users are also venturing to new sources to obtain their news than they would have been without a tablet. Instead of just skimming through the news, 42% of people say they actually read in-depth news articles on their tablets.
If you’d like to learn more: http://www.journalism.org/analysis_report/tablet
Please be sure to check back for next week’s blog on “In App Advertising vs. Tablet Optimal Website”