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5 Truths About Emails You Can Use to Cut Through the Clutter

By Amy Xiong on Tue, Feb 14, 2012 @ 08:49 AM |


  1. The average user receives 147 emails a day

  2. People spend about 2.5 hours checking their email

  3. In less than three seconds 80% of emails are deleted

  4. The average person writes about 40 emails a day

  5. There are 12 messages we receive that will take more than 90 minutes of our day

There’s a lot of talk about email and its effectiveness. Some think the medium has lost all ability to communicate a message while others still rely heavily on its ability to send information to a targeted group. If you’re with us in the second group and still believe in email’s ability to communicate your message, the infographic below highlights ways you can be sure your email remains in the effective bucket.

For starters, the text in your email should NOT contain the following words: confirm, join, assistance, speaker, press, social or invite. Some words to include in your subject line to get a better response or to get the emails opened are: apply, opportunity, demo, connect, payments, conference and cancellation. Email users are also more likely to read your email between 6 p.m. and 6 a.m. or around noon while most people are on their lunch.

Once you get someone to actually open your message, be sure the call to action is located on top. For example, if you’d like someone to click on a link put that link on the top line. You should also make your email message concise. Bullet points help get your point across and make it easier for the reader to scan your email message.

boomerang email infographic1 resized 600

What tactics do you use to get your emails read or responded to? Are you still using email to reach your targets? Tell us about your experiences in the ‘Comments.’

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