Samsung recently launched its new tablet device, the Samsung Galaxy Note™. To generate awareness and build steam around the recent launch, Samsung worked with Starcom Canada and Mediaspace Solutions to place advertisements in three Canadian markets. The results are in and the Samsung Galaxy Note™ campaign blew averages out of the water.
“Average click through rates for online campaigns generally reach about 0.09%,” said Catherine Dettloff, Digital Director at Mediaspace Solutions. “During the first week of this campaign the Samsung Galaxy Note™ ads saw click through rates over 2.0%. This is a huge credit to Samsung for bringing an innovative device to market and Starcom for developing engaging creative.”
Samsung ran a number of different sizes and placements in the Toronto, Vancouver and Calgary markets. The ads targeted tablet users on the Android platform through the AdTaxi network.
“When Samsung wanted to launch the Note in Canada, we were interested in exploring the Mediaspace solution,” said Dane Gyoker, Supervisor, Digital Solutions at Starcom Canada. “The success of the campaign is a testament to the power of Samsung’s fantastic product, a great team at Starcom and Mediaspace’s capabilities in the mobile advertising space.”
Tablet advertising is still in the early stages which can cause the landscape to be difficult to navigate for advertisers. Successful campaigns such as the one run for Samsung demonstrates the value experienced partners like Starcom Canada and Mediaspace can provide.
As a method to give advertisers greater access to the tablet space, Mediaspace Solutions created the Mediaspace Tablet Network™ in November 2011. The network now includes more than 500 newspaper and television tablet applications for advertisers to reach their targets.
ABOUT SAMSUNG ELECTRONICS CO., LTD.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
ABOUT STARCOM CANADA
Starcom (www.starcomworldwide.com) is a world-renowned media agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples' minds and in the world, via a unique approach that gives the agency an unparalleled advantage. Starcom is part of Publicis Groupe (Euronext Paris: FR0000130577) the world’s third-largest communications group, the world’s second-largest media counsel and buying group, and a global leader in digital and health care communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. With sister agencies MediaVest, ZenithOptimedia, Denuo, Digitas and Razorfish, Starcom is a member of Publicis Groupe's VivaKi, a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools and new partnerships.
