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Five Impactful Advertising Techniques

By Amy Xiong on Tue, Jul 17, 2012 @ 12:00 PM |


Everyone wants to have the best advertising campaigns and are always looking to improve their advertising techniques. Some of them you already know, but it’s nice to get a reminder about what some of those techniques are so you can be sure you’re incorporating them regularly.

  1. Develop a good SEO strategy: You’ve probably heard this plenty of times, but it still remains true to focus on your website’s   SEO. It’s the best way to rank in organic search and is one of the most powerful free advertising tools you can use.  Searchers are more likely to click on a text link than banner ads or sponsored ad, because they provide more information than the paid advertisement.

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  1. Use compelling writing: Make sure that your writing focuses on your audience. Use  words like “you” or “your” versus to “I,” “me,” or “we.”  Present tense also receives a better response rate than past tense. Another great way to draw  readers in is by asking questions with “you” in it. However, be sure to make those questions more thoughtful than those that can be answered with a “no” and “I don’t care” response.

  2. Don’t forget about Public Relations: Public Relations is six times more powerful, because people actually pay attention to PR more than typical advertising. There are some things to keep in mind in regards to PR. Make sure you have a well developed story that people will want to read. A great headline is also important in drawing in an audience. You need to have a great database of reporters and journalists. They are constantly looking for new stories, and you never know who might see what press releases you develop.

  3. Create powerful offers: When you develop ads for your print advertising, make sure that it gives your consumer a next step. You should direct them to a website or landing page that was developed for that ad. You could also provide a coupon to get the person to make a purchase, share your coupon, or visit your business. This helps you measure how well your ad is performing. To grab the attention of the readers, make sure your images are powerful can capture the attention of the reader. Remember that white space is also your friend and will help draw the eyes of the reader to your ad.

  4.  Great customer service and products generates word-of-mouth: Word-of-mouth still remains one of the most effective advertising techniques. Social media has allowed for people to share their thoughts and opinions more easily with others. You can use social media to spread information about yourself and your services. It also helps if your company has great customer service and products to make your company worth mentioning. Be sure to deliver a positively memorable experience every time you interact with your customers, and you’ll not only create life-long revenue streams, but you’ll create true fans of your business who want to share those experiences with their friends. Remember, negative word-of-mouth spreads faster than good word-of-mouth. However, if you do receive bad feedback make sure you pay attention to the criticism you receive and learn from those mistakes to improve.

Are we missing any key advertising technique you’ve found effective? Let us know in the comment section below.

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