What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Which Holiday Food Should Your Advertising Strategy Mimic? - Part II

By Hannah Hill on Thu, Dec 26, 2013 @ 11:57 AM in advertising strategy

The following is a guest post by Jenna Bruce.

Welcome back for part two of this blog series. Hopefully you pick up on the benefits of print, digital and mobile advertising and figure out which channels are best for your next advertising campaign....

Which Holiday Food Should Your Advertising Strategy Mimic? - Part I

By Hannah Hill on Mon, Dec 23, 2013 @ 09:42 AM in advertising strategy

The following is a guest post by Jenna Bruce.

To some people, the holidays are a time for family, presents and laughter. And while I can appreciate spending time with my family (to some degree anyway), gift giving and good ol’ fashioned holiday...

3 Tried-and-True Advertising Strategies

By Hannah Hill on Mon, Dec 02, 2013 @ 01:12 PM in advertising strategy

The following is a guest post by Jenna Bruce.

According to Merriam-Webster dictionary, tried-and-true means “known to be good or effective: known to be reliable.” Things that are tried-and true remain relevant options even though they’ve been around...

How to Determine What Type of Publication is Best for Your Ads

By Hannah Hill on Mon, Nov 18, 2013 @ 11:50 AM in advertising strategy, print advertising

The following is a guest post by Jenna Bruce.

It shouldn’t come as news that the modern media landscape has been fragmenting for the last decade, presenting advertisers with a plethora of media outlet choices. Understanding which media publication...

Media Buying: Making Used Car Salespeople of Publishers

By Scott Olson on Thu, Oct 24, 2013 @ 11:00 AM in advertising strategy, media buying, media buying agency, advertising rates

Before cars were even invented, the entire media buying process was turning publishers and media reps into used car salespeople. Think about it for a minute: when someone wants to sell a car, either off the lot with a sweet mustache and shoes in...

Successful Media Buying in 3 Steps

By Scott Olson on Wed, Oct 16, 2013 @ 11:51 AM in advertising strategy, media buying, media buying agency, advertising rates, media fragmentation

When it comes to media buying, advertisers and media buyers have a multitude of choices. They can go direct to publishers, which have grown substantially. They can go to a media buying service and hope that service covers all the media they want to...

3 Advertising Tips from America's Biggest Advertisers

By Hannah Hill on Tue, Oct 15, 2013 @ 10:42 AM in advertising strategy, advertising techniques, advertising tips

I recently came across an AdAge infographic outlining America’s 25 biggest advertisers. Included below are advertising tips from the top three advertisers of 2012: AT&T, Verizon and Chevrolet.

AT&T

AT&T was the most-advertised brand in 2012 spending...

Omnicom-Publicis Merger Could put Advertising on Same Path as Detroit

By Scott Olson on Thu, Aug 08, 2013 @ 11:33 AM in advertising, advertising strategy, advertising agency, advertising leader

Reason being, now there’s a big three, and one of those big three clearly thinks they’re untouchable. Don’t take my word for it, take a look at what the heads of advertising agencies Omnicom Group and Publicis Groupe said in interviews following...

Four Reasons Newspaper Advertising Still Matters to Your Business

By Hannah Hill on Tue, Jun 04, 2013 @ 12:13 PM in advertising strategy, newspaper advertising, successful print advertising, newspaper

Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included below are four reasons newspaper advertising should still matter...

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What We Can Learn from JCPenney’s Advertising Flop

By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising strategy, retail shopping, advertising campaigns, advertising techniques, JCPenney

I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...

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