What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Local Advertisers Might Cash in on the Pokémon Go Craze

By Jenna Bruce on Tue, Sep 13, 2016 @ 02:00 PM in advertising

You would have to have been living under a proverbial rock to have not heard about the mass hysteria revolving around Pokémon Go, the game made famous 20 years ago by Ninetendo. Within two days of its launch, the app had completely surpassed the...

What Marketers Can Learn from the 2016 Presidential Campaigns

By Jenna Bruce on Tue, Aug 09, 2016 @ 01:00 PM in advertising, election advertising

When you think about it, your marketing campaign has an awful lot in common with a political campaign. For starters, politicians, like brands, try to influence key demographics by offering solutions to problems. They also strive to make sure their...

How to Leverage This Summer’s Olympic Games to Increase Your Bottom Line

By Jenna Bruce on Tue, Aug 02, 2016 @ 01:00 PM in advertising

Every four years the entire world gets caught up in the frenzy and excitement of the Olympic Games. This Summer, Brazil’s second most populous city, Rio de Janeiro, will host over 10,000 athletes as well as an expected 500,000 visitors, all ready to...

Got Boring Marketing Collateral? Here are 5 Ways to Make it Stand Out

By Jenna Bruce on Tue, May 24, 2016 @ 12:38 PM in advertising, marketing

It wasn’t that long ago that marketing collateral consisted mainly of facts and figures with a few images and pie charts thrown in for “appeal.” These were of course printed on plain old black and white paper in mass quantities.

Thanks to modern...

7 Tips for Effective Flyer Advertising

By Jenna Bruce on Tue, May 17, 2016 @ 12:27 PM in advertising

Advertising with flyers is a low-cost marketing option for small, local business. Flyers are a great way to introduce your new business to a specific region or demographic, or promote a new product or service to your local community. For instance, a...

Cinema Advertising Makes it Big at the Box Office

By Hannah Hill on Tue, Apr 08, 2014 @ 09:37 AM in advertising

Movie theaters are a go-to destination for date night, family time, birthday parties and rainy afternoons. All the aforementioned occasions have brought me to a local cinema at one time or another and I’m sure you can relate. Who doesn’t like a trip...

Advertisers Continue to Fail Women

By Hannah Hill on Thu, Mar 27, 2014 @ 09:26 AM in advertising, advertising campaigns

The following is a guest post by Jenna Bruce.

As the famous Virginia Slims ad saying goes, "You’ve come a long way, Baby!" And in some ways, women have come a long way. The past two years alone have seen women making tremendous strides in...

How NOT to Advertise to the Male Species

By Hannah Hill on Thu, Mar 13, 2014 @ 09:49 AM in advertising, advertising campaigns

The following is a guest post by Jenna Bruce.

Here are three things I hate: traffic, soggy bread and stereotypes. In actuality I hate a lot more things than traffic, soggy bread and stereotypes, but these three really get my goat. Now there’s not...

How Kickboxing Can Make You a Better Advertiser

By Hannah Hill on Tue, Jan 21, 2014 @ 10:14 AM in advertising, advertising strategy

For the past three years I have been taking kickboxing classes twice per week and I absolutely love it. Kickboxing is a fun fitness activity that helps me stay in shape while also providing a healthy opportunity to reduce stress and release pent up...

Omnicom-Publicis Merger Could put Advertising on Same Path as Detroit

By Scott Olson on Thu, Aug 08, 2013 @ 11:33 AM in advertising, advertising strategy, advertising agency, advertising leader

Reason being, now there’s a big three, and one of those big three clearly thinks they’re untouchable. Don’t take my word for it, take a look at what the heads of advertising agencies Omnicom Group and Publicis Groupe said in interviews following...