What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Creative Advertising for National Hamburger Day

By Hannah Hill on Tue, May 28, 2013 @ 12:05 PM in advertising, creative advertising, creative advertising strategies, fast food advertising

National Hamburger Day is upon us. Today, May 28, is the day we, as Americans, get to celebrate the hamburger in all its glory. In honor of this holiday that far too few are aware of, let’s take a look at the various creative advertising strategies...

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Is Crowdsourcing Your Advertising A Good Idea?

By Hannah Hill on Tue, Apr 23, 2013 @ 09:55 AM in advertising, crowdsourced advertising, crowdsourced ads, crowdsourced advertising campaign

Crowdsourcing (noun): The practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people, especially from the online community, rather than from traditional employees or supplies. Not to be confused...

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Oh! The Places You’ll Go If You Advertise by Way of Dr. Seuss

By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand

You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...

How to Take Full Advantage of LinkedIn’s Advertising Capabilities

By Hannah Hill on Tue, Apr 09, 2013 @ 01:00 PM in advertising capabilities, advertising, LinkedIn

With more than 200 million members in just as many countries and territories, LinkedIn is the largest professional network in the world. Want to increase your reach by 200 million and have the potential to reach consumers in up to 200 different...

Five in Five: Interview with Advertising Leader Eric van den Heuvel

By Hannah Hill on Mon, Apr 01, 2013 @ 02:30 PM in advertising, five in five interview series, interview, eric van den heuvel

Mediaspace Solutions’ Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Interviewees answer five questions, varying in scope, and it is our hope that you are able to take something...

Does This Make Sense? Advertising Consumption Down But Prices Increase

By Scott Olson on Thu, Mar 21, 2013 @ 03:48 PM in advertising, television advertising, advertising prices

Dating back to 2006, or even prior, the critics started hammering newspapers and print publications for increasing their ad prices while their circulations dropped, resulting in decreased advertising consumption. The publications responded to...

Five in Five: Interview with Advertising Leader Mary Pocsik

By Hannah Hill on Mon, Mar 18, 2013 @ 02:08 PM in advertising, five in five interview series

As you have come to learn during the past few weeks, the Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. Throughout 2013 we will be posting short and sweet interviews with a...

Super Bowl Ads: The Good, the Bad and the Ugly

By Hannah Hill on Tue, Jan 29, 2013 @ 11:30 AM in advertising, television advertising, Super Bowl Ads

In just T minus five days, more than a hundred million football crazed fans will sit down for three hours to watch the most anticipated football game of the year: Super Bowl XLVII featuring the Baltimore Ravens and the San Francisco 49ers. Earlier...

All-Inclusive Advertising is the Way to Go

By Hannah Hill on Tue, Jan 22, 2013 @ 01:30 PM in advertising, digital advertising, print advertising, all-inclusive advertising

I recently returned from a one week, all-inclusive stay at a resort in the Dominican Republic. Sun. Pools. Zip lining. Sun. Waterfalls. Horseback riding. Did I mention sun? And of course I had my fair share of fruity cocktails and late night...

Top Advertising Tips for Facebook, LinkedIn and Twitter

By Hannah Hill on Tue, Jan 15, 2013 @ 12:15 PM in advertising, LinkedIn, social media, Twitter, Facebook

If you’re reading this, chances are you maintain at least one personal social media profile, though it is more likely you regularly update a handful of them. Some of you even manage the social media profile pages associated with your organizations....