What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

We have all been exposed to targeted advertising, whether we knew it or not. Targeted advertising is advertising strategically placed to attract consumer attention based on characteristics like gender, age and marital status, among others, and it...

With Christmas being just one week away, the holiday spirit is in the air. Cookie baking, decorating and shopping for gifts are top of mind at this time of year, but local advertising should be, too. Because the benefits of local advertising are so...

An innovative advertising campaign is important across print, digital and TV mediums. With so many advertisements coming at us from every direction, especially with the 2012 holiday season upon us, companies need to be innovative if they want a...

According to research firm eMarketer Inc., less than 2% of all U.S. marketing dollars will be spent on mobile advertising this year. I know what you’re thinking. What’s a measly 2% of the overall marketing budget? A whopping $2.6 billion, that’s...

Notice any common denominators in the most talked about ads aired during the London Olympics? Nike, as usual, brought their ‘Gold Medal’ game this year when it comes to advertising during the London games. Honestly, would you expect anything less?...

It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...

The London 2012 Olympics are fast approaching and many viewers are starting to plan where they will be watching the games. How will you be following the games? Are you a diehard fanatic that needs real time results? Or are you someone who browses...

Charlie Warzel, a digital media reporter at Adweek, just dropped a story focusing on social news site Reddit and its overly popular AMA (Ask Me Anything). AMAs are the social media equivalent of a late night talk show’s question and answer period -...

Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

• It’s the easiest thing to buy
• They are intended to drive DR...

This week the social gift certificate giving service Wrapp launched in the U.S. after a successful pilot run in Sweden. The service puts a new spin on the old Facebook ad system. Rather than paying for banners and links, brands give away free gift...