What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Targeted Advertising and the Fine Line between Genius and Creepy

By Hannah Hill on Wed, Jan 09, 2013 @ 11:04 AM in advertising, targeted advertising

We have all been exposed to targeted advertising, whether we knew it or not.  Targeted advertising is advertising strategically placed to attract consumer attention based on characteristics like gender, age and marital status, among others, and it...

‘Tis the Season for Local Advertising

By Hannah Hill on Tue, Dec 18, 2012 @ 01:20 PM in advertising, local advertising

With Christmas being just one week away, the holiday spirit is in the air. Cookie baking, decorating and shopping for gifts are top of mind at this time of year, but local advertising should be, too. Because the benefits of local advertising are so...

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Innovative Advertising across Print, Digital and TV Mediums

By Hannah Hill on Tue, Nov 27, 2012 @ 11:55 AM in advertising, digital advertising, print advertising, television advertising

An innovative advertising campaign is important across print, digital and TV mediums. With so many advertisements coming at us from every direction, especially with the 2012 holiday season upon us, companies need to be innovative if they want a...

Use Click-to-Call to Compete in Mobile Advertising

By Hannah Hill on Tue, Oct 30, 2012 @ 01:20 PM in advertising, mobile advertising, click-to-call advertising

According to research firm eMarketer Inc., less than 2% of all U.S. marketing dollars will be spent on mobile advertising this year. I know what you’re thinking. What’s a measly 2% of the overall marketing budget? A whopping $2.6 billion, that’s...

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Olympic ‘Gold Medal’ Ads: Why Nike is Killing it

By Molly Carnicom on Thu, Aug 09, 2012 @ 12:00 PM in advertising

Notice any common denominators in the most talked about ads aired during the London Olympics? Nike, as usual, brought their ‘Gold Medal’ game this year when it comes to advertising during the London games. Honestly, would you expect anything less?...

The One Online Spending Trend You Need to Pay Attention to

By Scott Olson on Thu, Aug 02, 2012 @ 02:33 PM in advertising, online advertising, direct response

It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...

How to Maximize your Reach at the London 2012 Olympics

By Molly Carnicom on Thu, Jun 14, 2012 @ 01:05 PM in advertising

The London 2012 Olympics are fast approaching and many viewers are starting to plan where they will be watching the games. How will you be following the games? Are you a diehard fanatic that needs real time results? Or are you someone who browses...

Reddit’s AMA – All Advertisers Need Not Apply

By Pasquale Festa on Wed, May 30, 2012 @ 08:00 AM in advertising, social marketing, social media

Charlie Warzel, a digital media reporter at Adweek, just dropped a story focusing on social news site Reddit and its overly popular AMA (Ask Me Anything). AMAs are the social media equivalent of a late night talk show’s question and answer period -...

Is the Banner Ad Dead?

By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement

Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

  • It’s the easiest thing to buy
  • They are intended to drive DR...

Wrapp Launches in U.S. - Are Social Gift Certificates the new Coupon?

By Pasquale Festa on Wed, May 02, 2012 @ 09:00 AM in advertising, coupon advertising

This week the social gift certificate giving service Wrapp launched in the U.S. after a successful pilot run in Sweden. The service puts a new spin on the old Facebook ad system. Rather than paying for banners and links, brands give away free gift...