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A brew of marketing and advertising news for your insatiable knowledge palette

Social Media Strategies: Not Your Grandma’s Internet, or Is It?

By Scott Olson on Thu, Sep 19, 2013 @ 12:33 PM in social media, social media engagement, Boomers, millennials

Despite popular opinion, social media isn’t just for the kids and the Millennials. And as we at Mediaspace are wont to do, we like to challenge traditional thinking and assumptions, which is why we’re going to just come right out and say it: when...

50 is the New 30: Why Your Bullseye should be on the Boomers

By Molly Carnicom on Thu, Sep 06, 2012 @ 12:00 PM in Baby Boomers, Boomers, target audience

Constantly targeting the ever so popular 18 to 49 age group with your advertisements? Ever thought about those with a little more experience? Never! Oh, but you should. People within the 18 to 49 age group eventually grow out of it, right? So...