What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

According to Solve Media, you are more likely to get into MIT, summit Mount Everest or give birth to twins than click a banner ad. I would click a banner ad before birthing twins, if given the choice, but that’s just me. You are also more likely to ...

Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...

Today the options are nearly endless when it comes to digital ads. Selecting the ‘right’ ad for your business, whether it’s business to business, business to consumer, tangible product, or service, can be very difficult. And things aren’t going to...

As the digital renaissance pushes into 2013, it’s more important than ever for advertisers to understand how to effectively reach consumers on a digital advertising platform that’s expanding every day. While digital advertising is far from being a...

As more and more readers put down the traditional print newspaper and begin reading online, newspaper publications will continue to scramble to find ways to make up for millions of dollars in revenue once earned in print advertising. And despite...

For his entire career, John Kerr has pushed the envelope and embodied the shatter the status quo mentality. Most recently, as director of multimedia sales with The Press-Enterprise, as Kerr removed traditional ad networks from their digital...

Mobile advertising is really starting to take off and a recent poll determined one in two mobile users is okay with receiving ads on their mobile device, so long as they are relevant and beneficial. Let’s take a look at mobile advertising through...

A new report from the Newspaper Association of America came out Monday and you might be a bit surprised by the actual numbers and data included. Now I’m a marketing guy and try my best to live up to the prejudice that I would just take whatever...

The weather is getting warmer, the birds are singing louder and there’s simply a spring in everyone’s step (pun intended). Tomorrow, March 20, officially marks the first day of spring. That means it’s time to come out of hibernation, stretch your...

You read that right: 30%, not 3%. If you’re a pessimist as far as the newspaper or publication industry goes, you probably laugh at that number. But consider the source and the history that went into that prediction. You can get the full story from ...