What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Finding the Cure: The Power of Predictive Analytics

By Jenna Bruce on Wed, Aug 12, 2020 @ 12:47 PM in integrated marketing plan, advertising techniques, google, analytics

It wasn’t that long ago that doctors could focus on being doctors and treating patients. But today’s doctors must also be stealth marketers, able to engage their audience and get them to walk through their doors.

But, just as the role of doctors has...

3 Ways Data Analytics Helps Small Business Owners and How to get Started

By Jenna Bruce on Fri, Jul 10, 2020 @ 02:42 PM in advertising capabilities, advertising strategy, google, analytics, data research

Do a Google search on the topic of “big data” case studies and you’ll uncover a goldmine of examples. For instance, here’s an article that highlights 37 case studies in which companies got big results when using the data at their disposal.

Now the...