By Molly Carnicom on Thu, Jun 07, 2012 @ 12:00 PM in integrated marketing plan, augmented reality, qr codes, interactive print media, interactive augmented reality
Print and interactive media – so happy together! I know what you are thinking, ‘really, is this some kind of joke’? Nope. Actually far from it. Print media is the golden ticket to your entire integrated marketing campaign. Jamie Thompson could not...
By Molly Carnicom on Thu, Apr 19, 2012 @ 12:00 PM in strategy, integrated marketing plan
A slice of creative. A slice of digital. And a slice of print. It seems like advertisers are splitting up the pie between several agencies these days rather than relying on someone devouring the entire marketing mix plan. Boutique agencies have...
By Molly Carnicom on Thu, Feb 09, 2012 @ 12:00 PM in integrated marketing plan, mobile, apps
Move over desktop and web, mobile and apps are here and they aren’t leaving anytime soon. According to Mobile By The Number information in March of 2011, there was a whopping four billion mobile phones in use in the world. Of that four billion, just...
