By Hannah Hill on Tue, Dec 11, 2012 @ 02:50 PM in local advertising solutions, local advertising
What’s your favorite Saturday Night Live skit? An episode of Bronx Beat with Betty and Jodi? Justin Timberlake’s D*** in a Box? Maybe you’re a fan of Turd Ferguson’s appearance on Celebrity Jeopardy. If you’re like me, you can’t pick just one...
By Scott Olson on Thu, Nov 29, 2012 @ 11:13 AM in local digital advertising, local advertising
If you’re a marketer worth your weight in advertising efforts (and we know that’s fluctuating given last week’s holiday and the upcoming celebrations), you know by now the importance of improving your local reach and effectiveness to drive results....
By Hannah Hill on Tue, Nov 20, 2012 @ 12:15 PM in local advertising
With Thanksgiving right around the corner, I figured I’d tie it into this week’s post, given how much it has in common with local advertising. Here, let me set the table for you. A delicious Thanksgiving dinner includes turkey, stuffing, mashed...
By Scott Olson on Thu, Nov 15, 2012 @ 12:38 PM in local advertising
You read that right. We’re talking about Bond, James Bond, AKA 007 (double-o-seven). James knows local, like Bo knows football. Stick with me for a minute and I’ll show you how. Here’s the 30 second version: James knows his target, he knows where...
By Scott Olson on Thu, Nov 08, 2012 @ 04:15 PM in digital advertising, mobile advertising, local digital advertising, local advertising solutions, local advertising
It’s been a big week, especially if you’ve been awake for more than 10 minutes. We had a little thing called the presidential election and there’s obviously much that’s been said about that. The interesting thing though, is that the world doesn’t...
By Hannah Hill on Wed, Oct 10, 2012 @ 01:30 PM in digital, newspaper readership, local advertising, print
Extra! Extra! Read all about it! It’s already day four of National Newspaper Week, so I hope you’ve picked up a newspaper and a cup of joe to celebrate. If not, what’s stopping you? According to Caroline H. Little, President and CEO of the Newspaper...
By Molly Carnicom on Tue, Oct 02, 2012 @ 09:07 AM in local advertising, local media sources, media consumption, media usage, affluent consumers
Last month, we posted two blogs on why local advertising is important, beneficial and necessary for any and every advertiser out there. Guess what? We are back at it again. Without a doubt, local advertising is a strong and relevant resource for...
By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising
What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...
By Molly Carnicom on Thu, Aug 16, 2012 @ 02:00 PM in local advertising, local media sources
Local Advertising. It has been around forever and had its fair share of haters. But recently national advertisers started to flock towards it. What gives? National advertisers should only nationally advertise, right? Nope. In fact, if national...
