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A brew of marketing and advertising news for your insatiable knowledge palette

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

Beyond choosing the right messaging, layout, images, colors, and media channels, marketers must choose the right advertising frequency for their campaigns. This is to say, they must determine the number of times their target audience will need to be...