By Jenna Bruce on Mon, May 11, 2020 @ 09:52 AM in media planning agency, healthcare, medical, marketing strategies, customer reach, current events
It seems that many marketers across varying verticals spend their ad budgets to reach the attention of millennials. But when it comes to the healthcare industry, it’s far more important to reach baby boomers. Not only is this particular aging part...
By Jenna Bruce on Mon, Mar 23, 2020 @ 10:00 AM in digital advertising, digital marketing, medical
If you’ve been practicing medicine for any length of time, you probably remember the days when you could rely on insurance companies and personal referrals to keep your pipeline filled with new patients. Back then, marketing wasn’t even required to...
By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in community engagement, customer engagement, healthcare, customer experience, medical
Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...
By Jenna Bruce on Mon, Sep 17, 2018 @ 10:00 AM in targeting, healthcare, anayltics, medical
Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.
According to some calculations, the average doctor in...
