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A brew of marketing and advertising news for your insatiable knowledge palette

The 5 Biggest Myths About Digital Healthcare Marketing

By Jenna Bruce on Mon, Mar 23, 2020 @ 10:00 AM in digital advertising, digital marketing, medical

If you’ve been practicing medicine for any length of time, you probably remember the days when you could rely on insurance companies and personal referrals to keep your pipeline filled with new patients. Back then, marketing wasn’t even required to...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in community engagement, customer engagement, healthcare, customer experience, medical

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

5 Best Practices to Market to Physicians

By Jenna Bruce on Mon, Sep 17, 2018 @ 10:00 AM in targeting, healthcare, anayltics, medical

Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.

According to some calculations, the average doctor in...