What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

What if all mobile consumers opt-out of targeting?

By Scott Olson on Thu, May 02, 2013 @ 12:47 PM in mobile advertising, mobile consumer, smartphones

As the adoption of smartphones continues to grow, advertisers are looking for ways to target mobile consumers with their advertising. As with any media advertisers are looking for a proven return on their investment and the ability to track who is...