What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Newspaper’s Integral Role in Black Friday Advertising

By Scott Olson on Thu, Nov 21, 2013 @ 09:14 AM in newspaper advertising, newspaper readership, black friday, newspaper inserts, newspaper ads

For the last two weeks we’ve been telling you about the importance of newspaper advertising and why marketers need to be including print publications in their mix. We started by focusing on newspaper publications’ readership and how people engage...

Newspaper Ads Capture Attention With or Without Content

By Hannah Hill on Tue, Oct 29, 2013 @ 01:27 PM in newspaper advertising, newspaper ads, innovative print ads

When was the last time a newspaper ad captured your attention? Hopefully you don’t have to rack your brain too hard to remember. If you read the New York Times on a regular basis you only have to think back to last Wednesday when 20th Century Fox...

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