What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Are personalized magazines going to be a new trend?

By Amy Xiong on Tue, Jan 03, 2012 @ 04:22 PM in personalized magazines, personalized print ads

We’ve all heard about being able to customize ads online, but what about customizing print media? Is that being creepy or helpful?

Recently, Popular Mechanics  subscribers received a customized issue. It demonstrated Hewlett Packard printers’...