What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

7 Reasons to Add Free Standing Inserts to Your Media Mix

By Jenna Bruce on Mon, Feb 25, 2019 @ 10:00 AM in newspaper advertising, newspaper ads, print marketing, preprint, FSI

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

Avoid These 6 FSI Mistakes and Earn Big This Memorial Day

By Jenna Bruce on Wed, Apr 12, 2017 @ 08:00 AM in print advertising, frequency of newspapers ads, free standing inserts, preprint

When it comes to insider marketing, there is no more effective option than insert media. Think about it: getting your offer inside of an already-trusted and beloved newspaper means customers will automatically see your company and offer in the best...