What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

I almost don’t remember a time before Yelp. I don’t want to remember a time before Yelp. Yelp, and other consumer review sites, are what keep me from getting a hair-don’t. Review sites are what ensure I never pay $400 for a spark plug. And review...

Let’s start off by discussing a harsh reality: most print campaigns fail miserably; not because print is dead – it is very much alive – but because marketers often make the same old mistakes that lead to wasted spend and little to no ROI.

If your...

If you’re “of a certain age,” you may remember that old Reeses Peanut Butter Cup commercial where the guy with a chocolate bar runs into the girl with the peanut butter, and when they collide, magic happens. Magic in the form of a...

If you ask marketers how their ad campaigns are going, many (if not most) answers will include words and phrases like clicks, banner impressions, and viral looping. While digital marketing offers real value, it doesn’t always offer lasting...

In the last five years, the death of print media has been talked about almost as much as what the Kardashians are wearing. While we can’t speak to the effectiveness of tight pants and low-cut blouses, we can say with 100% certainty that print...

How often do you spend money on print campaigns only to have them give you less than stellar results? You’re not alone, many marketers are investing more and more ad spend and simply not getting the results they desire. This causes some to throw in...

As technology continues to evolve and impact the way we do business, many advertisers have turned their attention toward digital strategies and away from print, assuming that print is dead. But print is very much alive and, in fact, only continues...

Okay, sure, advertisers have been flocking to digital marketing solutions like email, social media and mobile apps for years now, but that doesn’t mean these channels bring the biggest return on investment (ROI). For many consumers, these marketing...

Well, another presidential election year is upon us and that means presidential candidate hopefuls are pulling out all the stops to raise billions of dollars for smear campaigns while shaking hands and kissing babies across this great land of ours....

We are a society of technologically-obsessed people who aren’t comfortable unless we are constantly connected via some sort of digital device. And, because the entire world has moved online, some in the advertising industry would have you believe ...