By Jenna Bruce on Tue, Jun 02, 2015 @ 12:44 PM in print advertising
Digital marketing is like Marcia Brady – it gets all of the attention while print marketing – the Jan Brady of the group – sits in the shadows. But Jan, we mean print, has a lot to offer businesses of all sizes. In fact, 76% of small businesses say...
By Jenna Bruce on Tue, May 12, 2015 @ 08:42 AM in print advertising
If you’ve spent any time reading this blog you know we sing the praises of newspaper advertising. We don’t just sing them because we have a lovely voice (though it’s what we’ve been told). We do so because we see on a consistent basis with our own...
By Jenna Bruce on Tue, Feb 10, 2015 @ 07:29 AM in print advertising
Say it with me: Print is dead. Now let us both go wash our mouths out with soap at uttering such vulgarity and outright untruthfulness. Will meet you back here once mouth has been thoroughly scrubbed…
Okay, now that that’s out of the way, don't ever...
By Jenna Bruce on Tue, Aug 05, 2014 @ 10:53 AM in print advertising
I won’t keep you in suspense; the answer to the question posed in the title of this post is no, billboard advertising is not better or more effective than print media advertising. If you’re Nike and you have an in-exhaustive advertising budget, and...
By Jenna Bruce on Tue, Jul 08, 2014 @ 11:36 AM in print advertising, print ads
What do you suppose would happen if print advertising and television advertising went head-to-head, or rather, foot-to-foot in the World Cup finals? Print ads would score more goals and beat TV ads hands down, er, feet down.
Here’s why:
By Jenna Bruce on Tue, Jun 24, 2014 @ 01:54 PM in print advertising
Pssst... Have you heard the news? Print is dead. If you really believe that I’ve got some old ENRON stock I’d like to sell you. Sure, many businesses have completely migrated their advertising efforts to the web because that’s what people do when...
By Scott Olson on Thu, Jan 09, 2014 @ 11:47 AM in newspaper advertising, print advertising, benefits of local advertising, benefits of print
Raise your hand if you watched the Vizio BCS National Championship Game Monday night. Now being that I’ve reached my mid-30s I wasn’t able to stay up for the whole game. But I did watch the first half and watched the number one team in the nation,...
By Scott Olson on Thu, Jan 02, 2014 @ 11:54 AM in newspaper advertising, print advertising, newspaper buying services
Another year has come and gone, and all along we’ve been providing you updates and information on newspaper advertising and ways you can utilize this media to reach your target audiences. As we wrap up the year and look to 2014, it’s time for a...
By Scott Olson on Thu, Nov 28, 2013 @ 11:32 PM in newspaper advertising, Baby Boomers, print advertising, newspaper publishers
Much has been written and discussed lately about the fate of journalists, the blending of unique content and advertising, and what the future holds for newspapers and publishers. I don’t have a crystal ball and I can’t say for sure what the next...
By Hannah Hill on Mon, Nov 18, 2013 @ 11:50 AM in advertising strategy, print advertising
The following is a guest post by Jenna Bruce.
It shouldn’t come as news that the modern media landscape has been fragmenting for the last decade, presenting advertisers with a plethora of media outlet choices. Understanding which media publication...
