What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Print is Not Dead and Other Lessons I’ve Learned This Year

By Hannah Hill on Tue, Sep 17, 2013 @ 11:58 AM in print advertising, newspaper industry, print newspaper, print industry, print

Today marks my one year anniversary as a marketing specialist with Mediaspace Solutions. Throughout the past year I have written a grand total of 61 blog posts about advertising and the newspaper industry while also featuring some of today’s...

Is Media Multitasking Hurting Your Advertising Campaign?

By Kyle Stowe on Mon, Aug 12, 2013 @ 12:05 PM in digital advertising, mobile advertising, print advertising, media multitasking, multi-channel marketing

Have you ever browsed the web on your smartphone while listening to the radio? How about casually page through a magazine while the TV is on? If you have, you are a media multitasker, the industry phrase for a person who consumes content from more...

Is Augmented Reality Advertising’s Next Big Thing?

By Kyle Stowe on Mon, Jul 22, 2013 @ 12:05 PM in digital advertising, print advertising, augmented reality

Newspapers and magazines were among the first advertising platforms available for product and service promotion. As time marched on, radio, television and the Internet each played their part in re-inventing the advertising wheel and revolutionizing...

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Are Online, Tablet and Mobile Really the Newspaper’s Saviors?

By Scott Olson on Fri, Apr 19, 2013 @ 09:18 AM in print advertising, digital publishing, online publishing, print newspaper

I’m asking that question seriously, and hope you have or are as well. Following the 2013 mediaXchange conference organized by the Newspaper Association of America, there’s a lot going on to process all the conversations had and how some of them have...

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Integrated Marketing the Mixed Martial Arts Champ Cain Velasquez Style

By Scott Olson on Thu, Apr 11, 2013 @ 11:49 AM in print advertising, integrated marketing

 

Whether or not you actually know who Cain Velasquez is, you’ve certainly heard about mixed martial arts fighting and the Ultimate Fighting Championship. Either that or you’ve only been watching PBS and reading The Economist for the past 10 years....

Advertising Boot Camp to Restart or Kickstart Your 2013 Ad Campaigns

By Hannah Hill on Tue, Feb 26, 2013 @ 12:05 PM in digital advertising, print advertising, integrate print and digital

Can you believe it’s already the last week of February? Are you sticking to your New Year’sresolution to make healthier choices? As a member of a gym, I usually dread the influx of new gym-goers who flock to the gym at the start of the year, hoping...

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Local Newspaper Advertising—What’s Not to Love?

By Hannah Hill on Tue, Feb 12, 2013 @ 02:20 PM in newspaper advertising, print advertising, local advertising solutions, local advertising, local newspaper advertising

Love is in the air. Can you feel it? It might even sting a bit if you are lucky enough to get shot by one of Cupid’s arrows. With Valentine’s Day just around the corner, let’s devote a little time to the most loved advertising medium of all time:...

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All-Inclusive Advertising is the Way to Go

By Hannah Hill on Tue, Jan 22, 2013 @ 01:30 PM in advertising, digital advertising, print advertising, all-inclusive advertising

I recently returned from a one week, all-inclusive stay at a resort in the Dominican Republic. Sun. Pools. Zip lining. Sun. Waterfalls. Horseback riding. Did I mention sun? And of course I had my fair share of fruity cocktails and late night...

What are we teaching our kids about the print industry?

By Scott Olson on Fri, Jan 11, 2013 @ 11:39 AM in digital advertising, print advertising, print industry

No joke, today’s blog was going to incorporate all the research and information that follows, but the headline, that came from lunch yesterday. I met with an aspiring marketer who’s in her second year at a well-known Big 10 school, and she was...

Newsflash: Digital Advertising is on the Rise

By Scott Olson on Thu, Jan 03, 2013 @ 09:08 AM in digital advertising, print advertising, paywall

Oh wait, you already knew that? You savvy dog you, of course you did. That’s no news flash, especially if you’ve been paying attention, or been awake, for the past four years. The real question is what does that rise mean, and how will it continue...