What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

Innovative Advertising across Print, Digital and TV Mediums

By Hannah Hill on Tue, Nov 27, 2012 @ 11:55 AM in advertising, digital advertising, print advertising, television advertising

An innovative advertising campaign is important across print, digital and TV mediums. With so many advertisements coming at us from every direction, especially with the 2012 holiday season upon us, companies need to be innovative if they want a...

Print and Digital Advertising: A Perfect Pair

By Hannah Hill on Tue, Oct 23, 2012 @ 01:37 PM in digital advertising, tablet advertising, print advertising

For many years, if you wanted to advertise your product, you had only one option: print. Take a look at the first Coca-Cola newspaper ad that ran in The Atlanta Journal in 1886. It is a black and white text-only ad with little creativity. Magazines...

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If Print is Dead, why give it a Facelift?

By Scott Olson on Tue, Sep 11, 2012 @ 02:19 PM in print advertising, newspapers, print

We’ve all heard the stories, seen the headlines and made funny faces when your friends tell you, ‘I work in print advertising.’ Rumor has it the print industry is headed down the tubes and the free-for-all that started a few years ago is a speeding...