The nation's largest nonprofit, nonpartisan organizaion dedicated to empowering Americans fifty and older. They run regional and national programs for various campaign needs, from driver safter to legal assitance to the enderly 

The Challenges

  • The client’s long-standing vendor abruptly went out of business and left AARP in a tough situation with over 700 ads left in limbo
  • The current plans were lacking strategy and included many publications that were no longer a good targeting fit for AARP