Aspen Dental 

Aspen Dental dentists are committed to providing comprehensive care that addresses both your short- and long-term dental care needs, and promise to provide an honest, judgment-free environment where it all comes down to great care.

The challenges: 

  • Target customers in hyper-local markets with national ad spend budget
  • Their ability to buy local market newspapers nationwide utilizing their internal media department
  • The goal of eliminating all publication contracts while reducing overall rates