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For 100 years, the mission of Children’s Health℠ has been to make life better for children. Their team takes great pride in being the eighth-largest pediatric health care provider in the country, and the only academically affiliated pediatric hospital in the area.
Determine how to best target these doctors within these specialties
Lack of internal bandwidth to handle the research which determines the appropriate trade publications and websites to target
Negotiation and executing timely campaigns challenged by lack of internal bandwidt
Experiencing high frequency of publications not running print ads or underdelivering on guaranteed digital impressions