Children's Health

For 100 years, the mission of Children’s Health℠ has been to make life better for children. Their team takes great pride in being the eighth-largest pediatric health care provider in the country, and the only academically affiliated pediatric hospital in the area.

The challenges:

  • Determine how to best target these doctors within these specialties
  • Lack of internal bandwidth to handle the research which determines the appropriate trade publications and websites to target
  • Negotiation and executing timely campaigns challenged by lack of internal bandwidt
  • Experiencing high frequency of publications not running print ads or underdelivering on guaranteed digital impressions