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Aspen Dental
Aspen Dental dentists are committed to providing comprehensive care that addresses both your short- and long-term dental care needs, and promise to provide an honest, judgment-free environment where it all comes down to great care.
The challenges:
Target customers in hyper-local markets with national ad spend budget
Their ability to buy local market newspapers nationwide utilizing their internal media department
The goal of eliminating all publication contracts while reducing overall rates