Quicken Loans

Quicken Loans is the nation’s largest online mortgage lender and the second largest retail mortgage lender overall.  They have helped over 2 million families finance their homes.

The challenges: 

  • Establishing a market presence for the Rocket Mortgage product
  • Determining the appropriate media mix/frequency
  • Developing a creative that would promote the brand, grab the attention of the subscribers and drive leads and/or conversions
  • Identifying core magazine titles that supply content and target demographic alignment
  • Creating an integrated print and digital go to market strategy