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SafeStreets
SafeStreetsUSA is one of ADT's oldest, largest and most respected authorized dealers. They only sell and intsall ADT-monitored security stystems.
The Challenges
Previous AOR went out of business
They needed to increase their weekly circulation drops to exceed over 1 million a week and they were starting to exhaust publications. The previous AOR was not able to provide new print vehicles quickly.
They were not using analytics and sales data to drive publication decisions.
Looking to improve printing and cost efficiencies.
