What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Blackout Wednesday: the Day the Internet Lashed back to Protest SOPA

By Molly Carnicom on Thu, Jan 26, 2012 @ 04:52 PM in online, electronic mail

Noticed anything different lately on the Internet? Chances are some of your most frequently visited websites had a ‘blackout’ last Wednesday to protest the Stop Online Piracy Act (SOPA).

What does SOPA entail exactly? Great question. The new bill,...


How You Can Optimize Your Email Marketing

By Amy Xiong on Mon, Aug 29, 2011 @ 05:11 AM in electronic mail, optimize email marketing, direct marketing

Email marketing consists of direct marketing through electronic mail. It is most often used as a means of communicating commercial messages to a company’s database. The messages are action driven with the goal of getting recipients to engage with...