What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Noticed anything different lately on the Internet? Chances are some of your most frequently visited websites had a ‘blackout’ last Wednesday to protest the Stop Online Piracy Act (SOPA).

What does SOPA entail exactly? Great question. The new bill,...

Email marketing consists of direct marketing through electronic mail. It is most often used as a means of communicating commercial messages to a company’s database. The messages are action driven with the goal of getting recipients to engage with...