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A brew of marketing and advertising news for your insatiable knowledge palette

What marketers need to do now to prepare for Medicare Annual Enrollment Period

By Brian St. Cyr on Mon, Jun 16, 2025 @ 09:34 PM in advertising strategy, newspaper advertising, benefits of print, local newspaper advertising, AEP, Medicare

Health is our greatest wealth,” writes the United Nations in a paper on how health insurers can foster better health outcomes. 

In the United States, more than 66 million people get their health coverage from Medicare and every year, Medicare...

Why brands benefit from advertising in the news media

By Brian St. Cyr on Wed, Apr 23, 2025 @ 02:22 PM in benefits of print, print newspaper, local newspaper advertising

Last fall, advertising network Stagwell launched a print ad campaign that ran in leading publications including USA Today, The Washington Post, The New York Times, The Wall Street Journal and New York Post.

The message of their ad campaign? Urging...