What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

National vs. Local Newspaper Advertising: Which Is Best?

By Jenna Bruce on Tue, Aug 19, 2014 @ 10:28 AM in newspaper advertising, local newspaper advertising

Newspaper advertising is the oldest form of advertising and is still used widely today by many businesses for a very specific reason: newspapers are a chosen media purchased by the reader. In other words, advertising in newspapers puts you in front...

Local Newspaper Advertising: Are We onto Something or on Something?

By Hannah Hill on Tue, Feb 04, 2014 @ 01:41 PM in local newspaper advertising

Advertising in the local newspaper is by no means a novel idea, but it can still deliver results for advertisers and therefore deserves a portion of your advertising budget. Included below are five ways to increase the effectiveness of your local...

The ABCs of Local Newspaper Advertising

By Hannah Hill on Tue, Mar 05, 2013 @ 12:30 PM in newspaper advertising, local advertising, local newspaper advertising

I know you know your ABCs, but can you sing the ABCs of local newspaper advertising? Yea, I didn’t think so. Read (or sing) through the following list of local newspaper advertising from A to Z.

A is for advertising, local newspaper advertising to...


Local Newspaper Advertising—What’s Not to Love?

By Hannah Hill on Tue, Feb 12, 2013 @ 02:20 PM in newspaper advertising, print advertising, local advertising solutions, local advertising, local newspaper advertising

Love is in the air. Can you feel it? It might even sting a bit if you are lucky enough to get shot by one of Cupid’s arrows. With Valentine’s Day just around the corner, let’s devote a little time to the most loved advertising medium of all time:...